BrandID©

Impact, preference, purchase 

Brand identity is fundamental to consumer recognition and symbolizes the brand's ability to differentiate from competitors. 

Is your brand noticed in the crowd and what is it communicating or lacking to communicate. To make sure it does differentiate, marketers and designers have a large number of identity elements available to them (e.g. color, font, photography, headline).

BrandID© ensures that the proposition is understood and that it stands out in its competitive field in just those few seconds a consumer is willing to consider your brand.

 

In the above example, brand identity is tested in a shelf setting. A new design is benchmarked against current design and competition.