BrandPulse©

Pre-, during and post purchase

With an interval that makes sense considering the category (from daily to quarterly) we measure:

• awareness and consideration in all stages of the consumer decision journey. For this we segment our sample in pre-, during and post purchase.
• for each stage; what touch point (advertising, pr, online review, word-of-mouth, retail and direct channels) or product experience evoked brand (re)consideration and preference ?
• what is the brand image and its perceived territory

Through analysis we are able to identify at what stage, via what touch point, which functional or emotional attribute was most relevant and distinctive for the consumer.