Epiphanies
Its not just the event, its the before and after
Tony Tjan of CueBall Venture Capital writes that any good researcher must understand the context of their interactions with a product or service. As he writes, "You can learn a great deal about customers by studying the broader context in which they use your product or service.
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The path to successful new products
Mc Kinsey found—after surveying more than 300 employees at 28 companies across North America and Europe—that the businesses with the best product-development track records do three things better than their less-successful peers.
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