MixModeler©

Optimizing your concepts

Concept testing today cannot effectively support marketers in optimizing the success of new concepts. Given the high number of innovations and a completely fragmented media landscape the predictive value of concept testing must radically improve.

The MixModeler© includes all elements of the mix to understand future drivers of success. In addition we simulate ‘close to reality’ first impressions by showing the pack design, use 3D design, story boards, etc.

The MixModeler© is designed to optimize new brand innovations rather than only support a Go/No-Go decision.